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Digital transformation during the covid-19 crisis

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As COVID-19 forced people to stay at home, many lost jobs while entire industries were put on hold or fundamentally changed. But one thing was certain: the world was going digital for the foreseeable.

For this reason, WeSchool partnered with Fondazione Italiana Accenture, to deliver high-value education to help SMEs, the unemployed, freelancers and students adapt to the changing landscape across e-commerce, digital marketing, social media and branding.

We had one mission: help learners of all professional backgrounds adapt to a digital world overnight.

With the help of Accenture’s consultants, “Digital Education for All” leveraged WeSchool’s collaborative platform and its features to deliver accessible and flexible live sessions to upskill learners with different backgrounds and needs by empowering them with the knowledge, strategic thinking and digital skills required to make the most out of an unprecedented environment.

Across Italy, we enabled the delivery of over 900 hours of training and involved 2295 learners , 1000 of which were aged between 34-55. Furthermore, Confcommercio, the largest enterprise-representative in Italy with more than 770,000 members, helped us spread the word of our initiative among its members.

G.R. WeSchool “Digital Education for All” Learner
“Everything I need to become a social media manager and enrich my knowledge”

The 4 ingredient recipe for fast learning adoption

Hands on education at speed

The hands-on experience of Accenture consultants, “Digital Education for All”, brought practical and applicable materials to thousands of learners of different backgrounds in a matter of weeks.

Instructors helped learners navigate the challenges of an unstable environment. It was never about learning the role digital marketing played at a time when online communication was the only channel to reach customers: But about implementing effective digital marketing strategies.

Accessible for all

Not only were the topics covered relevant at the time of release, they were also accessible for those that needed it most. Our easy-to-access platform allowed non-digital natives to access the course contents with a simple login from any device. Meanwhile, the learning paths were designed with learners of all levels in mind: from beginners to seasoned professionals, “Digital Education for All” spoke the language of everyone.

Connected learners

Freelancers, university students, the unemployed, business owners and learners of different backgrounds came together at a time where social distancing disconnected us from the world. “Digital Education for All” allowed them to get advice from industry experts, as well as seek support among one another.

DIGITAL EDUCATION FOR ALL, TO SUM UP

The course took place from April 2020 and June 2021: Until the end of the Covid-19 governmental restrictions.
We equipped learners with the knowledge, skills and strategies to navigate a new landscape across four core practices: e-commerce, social media, digital marketing and branding.
We approached the project with accessibility and inclusivity by catering for all: no digital skills were required to log in or start learning.