
@jondouglas
His TikTok bio – “I teach people how to become Self-Taught Programmers” – says it all

@iamthatenglishteacher
You’ll love her humorous grammar lessons, her melodic voice – and her students too

@humphreytalks
If you need some personal finance education, that’s the go-to place

Reaching people who are not readers. Creating short and interactive videos, riding trends and popular formats, using relevant hashtags: BookTokers take advantage of TikTok’s strengths to get on the personal feed of virtually anyone.

Peer-to-peer recommendations. BookTokers expose themselves personally. They’ll tell you why that particular story touched them, what major lessons they learned from that nonfiction bestseller, or even what fictional character they’re secretly in love with.

Attention to aesthetics and visuals. Books are beautiful objects. BookTokers know this and craft aesthetic visual journeys where covers and the movement of pages are undisputed protagonists. We are on video, and the eye wants its share!

Focus on the experience of reading. You won’t just find reviews and recommendations, but many different types of videos: visits to the local library, personal challenges, Q&As, tips to set reading goals (or reasons why that’s not a good idea), and sketches about little things that only book-lovers will understand.

@aymansbooks
Arguably the most influential BookToker with 920+k followers, famous for her direct style;

@books.with.lee
Follow her this year as she reads a book by an author from every country in Asia (that’s 48 books!);

@bettysbooklist
You’ll be intrigued by her first-person narrations of novel plots.